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The American Marketing Association honored staffers in 51��Ʒ��Ƶ’s Graduate School of Public and International affairs with Best Branded Merch in a University Marketing Campaign Award.

Libby Hilf, the school’s director of communications and marketing, and Maggie Rehberg, a communications and marketing manager, designed the award-winning mailing for incoming graduate students. The package included blue parking chair models, which function as a cell phone holder, with the message: “We’ll save your spot.”

Incoming students who received the campaign reported feeling a stronger connection to 51��Ʒ��Ƶ before they even set foot on campus. The campaign’s message made them feel valued and seen as individuals, and the parking chair — a 51��Ʒ��Ƶsburgh tradition — provided a lighthearted way to introduce students to local culture.

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Photography courtesy of the American Marketing Association