51¾«Æ·ÊÓƵ

A paper by marketing professor  (pictured) and her then-PhD advisee Christian Hughes (A&S’12, ’13G; KATZ ’19) has won the American Marketing Association’s 2020 Don Lehmann Award. The award recognizes the best dissertation-based article published in the Journal of Marketing or Journal of Marketing Research in the previous calendar year. 

The paper, co-authored by Gillian Brooks of the University of Oxford, was among the top three most-cited articles in the Journal of Marketing and among the journal’s most-downloaded articles in the past six months. .

Swaminathan is the Thomas Marshall Professor of Marketing and director of the in the Katz school.

Hughes, now a marketing faculty member at the University of Notre Dame, earned her bachelor’s and master’s degrees in statistics and her PhD in marketing at 51¾«Æ·ÊÓƵ.