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, Ben L. Fryrear Faculty Fellow and assistant professor of marketing in the Joseph M. Katz Graduate School of Business has received the  (SCP) 2021 Early Career Award.

The award “recognizes significant scientific contributions to consumer psychology by a scholar whose PhD was obtained in 2012 or later and emerging scholars whose research shows promise in shaping the field of consumer psychology.” Selection is based on nominations received by the SCP.

Among other honors and awards, Liu, whose research expertise is in consumer behavior,  was selected as a 2021 Marketing Science Institute (MSI) Young Scholar and was named among the .

“Within the business school, we have not witnessed such rapid and prolific progress from any faculty member in his or her first four years,” said , Henry E. Haller Jr. Dean of the Joseph M. Katz Graduate School of Business and College of Business Administration. “Peggy’s research productivity is simply in a class of its own.”

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